Co-Founder · APAC Commercial Strategy

Derek Wyllie

Derek Wyllie is Co-Founder, APAC Commercial Strategy at EMINO WORLD. With more than 20 years of leadership experience across Asia Pacific, Greater China, the Middle East, and Latin America, he has built and scaled consumer brands through retail, wholesale, ecommerce, and distributor channels.

He has held senior leadership roles across internationally recognised brands including Dr Martens, Rockport, Skechers, New Balance, Converse, Hoka, and Foot Locker. His experience spans 12 APAC markets and 23 international distributor territories, combining brand growth, market development, distributor governance, and full commercial accountability.

With 12 years living and working in Hong Kong, Derek brings deep regional operating experience and a practical understanding of how brand strategy becomes executable commercial growth.

聯合創始人 · 亞太商業戰略

Derek Wyllie

Derek Wyllie 是 EMINO WORLD 的聯合創始人之一，負責亞太商業戰略。憑藉超過 20 年橫跨亞太、大中華、中東及拉丁美洲的管理經驗，他長期在零售、批發、電商與分銷渠道中推動消費品牌成長與市場拓展。

他曾於 Dr Martens、Rockport、Skechers、New Balance、Converse、Hoka 及 Foot Locker 等國際品牌擔任高層商業管理角色，管理經驗涵蓋 12 個亞太市場及 23 個國際分銷區域，整合品牌發展、市場開發、分銷治理與整體商業績效。

Derek 在香港生活及工作超過 12 年，為 EMINO WORLD 帶來深厚的區域營運經驗，以及把品牌策略轉化為可執行商業增長的實戰能力。

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Most advisors tell brands how to enter markets. Derek has spent more than two decades doing exactly that from inside consumer businesses.

Across his career, he has led commercial growth, market development, and channel strategy across Asia Pacific, Greater China, the Middle East, and Latin America. He understands what brand principals expect, what distributors need to believe, and what must be true operationally for expansion to work in the real world.

Derek's background combines general management, P&L leadership, distributor development, retail expansion, and omnichannel transformation. He has operated at scale, including leadership responsibility for a 230-store national retail and brand portfolio business with more than 2,000 employees, and full accountability across merchandising, marketing, operations, finance, ecommerce, and people development.

His strength lies where brand ambition meets commercial reality. He helps brands identify the right markets, build confidence with the right partners, and create the operating structure required to turn strategic intent into measurable growth.

At EMINO WORLD, Derek's role is to ensure that what is built for clients is not only strategically coherent and brand-right, but commercially executable.

很多顧問會告訴品牌應該如何進入市場，但 Derek 過去二十多年一直都在品牌與商業一線，真正把市場進入策略做成生意。

在他的職業生涯中，他長期負責亞太、大中華、中東及拉丁美洲的商業增長、市場發展與渠道策略。他同時理解品牌方在意什麼、分銷商需要相信什麼，以及一個品牌若要真正進入新市場，營運層面必須具備哪些條件。

Derek 的背景結合了總經理級管理、P&L 領導、分銷體系發展、零售拓展與全渠道轉型。他曾管理擁有 230 家門店、超過 2,000 名員工的全國零售與品牌組合業務，並全面負責商品、行銷、營運、財務、電商與人才發展等核心職能。

他的強項，在於品牌企圖與商業現實交會的地方。他能幫助品牌判斷應該先進入哪些市場、以什麼節奏拓展、如何建立合作夥伴信心，以及需要什麼樣的營運結構，才能把策略意圖變成可衡量的增長。

在 EMINO WORLD，Derek 的角色是確保團隊為客戶打造的不只是方向正確、品牌一致的策略，更是可以真正落地並帶來商業結果的增長系統。

Founding Partner · Cross-Border Strategy, Governance & Asset Architecture

Evon Ho-Wyllie

Evon Ho-Wyllie is a founding partner at EMINO WORLD, specialising in cross-border strategy, institutional governance, and asset architecture.

With more than two decades of experience spanning legal compliance, financial risk engineering, and multi-jurisdictional structuring, she helps clients align complex personal, corporate, and legacy interests into executable cross-border frameworks.

Her background combines sovereign-risk oversight, tier-one institutional governance, and direct leadership across Hong Kong-based advisory and brand platforms, giving EMINO WORLD a rare ability to connect legal structure, regulatory navigation, and strategic deployment in one coordinated system.

創始合夥人 · 跨境戰略、治理與資產架構

Evon Ho-Wyllie

Evon Ho-Wyllie（何優文）是 EMINO WORLD 的創始合夥人之一，專注於跨境戰略、制度治理與資產架構。

憑藉超過二十年橫跨法律合規、金融風險管理與多法域結構設計的經驗，她擅長把個人、企業與家族層面的複雜需求，整合為可執行的跨境行動框架。

她的背景結合主權風險視角、頂級金融機構治理經驗，以及香港顧問與品牌平台的直接管理能力，讓 EMINO WORLD 具備把法律結構、監管路徑與戰略部署整合為單一系統的能力。

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Most firms approach cross-border matters in fragments — legal in one place, compliance in another, structuring somewhere else. Evon's strength lies in bringing these moving parts into one coherent strategy.

She previously served as Head of Legal & Compliance and Core EXCO Member at the Malaysian Rating Corporation Berhad (MARC), where she reported directly to the Board and CEO on national credit-rating risk and sovereign asset evaluation. That experience gave her a deep command of regulatory systems, institutional governance, and the strategic realities behind high-level financial decision-making.

Her institutional background also includes governance, compliance, and regulatory crisis-management exposure connected to major financial organisations including JPMorgan, Standard Chartered Hong Kong, BNY Mellon, and AIA Head Office. Across these environments, she developed a practical ability to navigate risk, complexity, and cross-border execution with both precision and discretion.

Evon also operates across the China-ASEAN corridor through CHIONG & Partners in the Hainan Free Trade Port, while overseeing LOOC Limited and Emino World Limited in Hong Kong. This combination allows her to bridge regulatory structuring, capital pathways, business architecture, and brand deployment across multiple jurisdictions.

At EMINO WORLD, her role is to ensure that strategy is not only conceptually sound, but properly structured, protectable, and executable. She helps transform fragmented cross-border needs into aligned systems that can move with clarity, speed, and long-range intent.

許多機構在處理跨境事務時，往往以碎片化方式運作——法律一邊、合規一邊、結構設計又是另一邊。Evon 的強項，在於把這些原本分散的部分整合成同一套清晰而一致的戰略。

她曾出任 Malaysian Rating Corporation Berhad（MARC）法律與合規主管及核心管理委員會成員，直接向董事會與 CEO 匯報國家信用評級風險及主權資產評估。這段經歷使她對監管體系、制度治理，以及高層金融決策背後的結構邏輯具有深刻理解。

她的機構背景亦涵蓋與 JPMorgan、Standard Chartered Hong Kong、BNY Mellon 及 AIA Head Office 相關的治理、合規及監管危機管理經驗。在這些高標準環境中，她建立了對風險、複雜性與跨境執行的實務判斷力，並兼具精準度與高度保密意識。

同時，Evon 亦透過位於海南自由貿易港的 CHIONG & Partners 參與 China-ASEAN 通道的跨境配置，並直接主理香港的 LOOC Limited 與 Emino World Limited。這讓她能夠把監管結構、資本路徑、商業架構與品牌部署串連到多個法域之間。

在 EMINO WORLD，Evon 的角色是確保團隊所建立的策略不只方向正確，更具備結構完整性、保護性與可執行性。她擅長把複雜而分散的跨境需求，轉化為可以長期推進的整合系統。